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In July 2010, the first high-definition, 24-hour, 3D television station, n3D, aired live for DIRECTV customers on channel 103. Ushering in a new era of entertainment, the network offers programming in amazing 3D rendering for customers that own the appropriate televisions. The only network requirement: 3D glasses. While the concept of n3D has excited technologists for years, they remained skeptical about the shows the network would air. At present, n3D works with HDNet, NBC, Fox Sports, CBS, and MTV to provide a wide array of programming suitable for the entire family. For the first time, customers can access NASCAR races and the Major League Baseball All-Star Game in 3D, as well as IMAX documentaries such as Under the Sea 3D and Deep Sea 3D. For the past couple of years, notable sporting events, including the World Cup, were offered in 3D through various subscription services, but a 24-hour network never has existed before n3D.

DIRECTV only features native 3D programs on n3D, meaning the shows have not undergone conversion from two dimensions. Customers thus enjoy entirely new programming not available on other networks. In addition to n3D, customers with 3D television now can watch programs on ESPN 3D, which launched in June 2010, and two new channels, DIRECTV Cinema 3D and DIRECTV on DEMAND. As 3D filming becomes more common for feature films, DIRECTV leads the charge in bringing 3D works directly into the home.

N3D began its 24-hour broadcasting with a Jane’s Addiction concert. Other early shows included a Guitar Center Session with Peter Gabriel; Dinosaurs: Giants of Patagonia; African Adventure: Safari in the Okavango; and a new season of the History Channel series The Universe.

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